Movement should tell a story.

Give movement a role

Use an entrance to establish hierarchy, a transition to connect two states and a hover response to show that something is interactive. When every element moves at once, the visitor has to work harder to know where to look.

Keep content independent of effects

A heading, service description or application instruction should remain understandable when animation is paused. The information is the foundation; the effect supports it.

Design for different devices

A large desktop has more room for a three-dimensional composition. A phone needs a different arrangement, larger touch targets and less rendering work. Responsive design includes how motion behaves, not just where text wraps.

Respect a quieter experience

Some visitors prefer reduced motion. Provide a clear pause control, honor the device preference and keep navigation available without an animated sequence.